(Solution) - Consumers often rationalize their purchase of a new product with -(2025 Original AI-Free Solution)

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Academic Level: Undergrad. (yrs 3-4)

Paper Format: APA

Pages: 5 Words: 1375

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Consumers often rationalize their purchase of a new product with a statement such as, "I bought it because I had a 50-cent coupon and our grocery store was doubling all manufacturers' coupons this week." What are the prospects that such a consumer will emerge as a loyal user of the product? What must happen if he or she is to become loyal?