(Solution) - C12 is a mature product The sales manager believes that -(2025 Original AI-Free Solution)

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Academic Level: Undergrad. (yrs 3-4)

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C12 is a mature product. The sales manager believes that the price of C12 can be raised to $160 per unit with no effect on sales quantity. D57 is a new product introduced last year. Management believes D57 has a great potential and is considering lowering the price to $180 to expand market size and gain market share. The lowering of D57's price is likely to double the total units of D57 sold.

Required
1. Amend the spreadsheet you constructed in Problem 10-60 to incorporate the changes outlined above.
What effect do the changes have on the firm's after-tax operating income?
2. Would you recommend that the firm execute this strategy?