(Solution) - You are the advertising agency for a retail store You -(2025 Original AI-Free Solution)

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Academic Level: Undergrad. (yrs 3-4)

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Pages: 5 Words: 1375

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You are the advertising agency for a retail store. You have talked about the concept of integrated marketing communications (IMC) to the top management of the retail store. Management does not want to implement IMC in its store because it feels that the costs of integrating outweigh the benefits. Conduct a cost-benefit analysis to convince your management that IMC is a worthwhile strategy to adopt.