(Solution) - 1 What is the typical process for developing questionnaires for -(2025 Original AI-Free Solution)

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Academic Level: Undergrad. (yrs 3-4)

Paper Format: APA

Pages: 5 Words: 1375

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1. What is the typical process for developing questionnaires for markets where consumers speak a language other than English?
2. Find someone who speaks Spanish and have him or her back translate the questions that appear in Case Exhibit. Are these Spanish-language questions adequate?

The questions in Case Exhibit, about a visit to McDonald?s, originally appeared in Spanish and were translated intoEnglish.