(Solution) - A green product e g a product built from recycled materials -(2025 Original AI-Free Solution)

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Academic Level: Undergrad. (yrs 3-4)

Paper Format: APA

Pages: 5 Words: 1375

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A "green" product (e.g., a product built from recycled materials) is one that has minimal impact on the environment and human health. How do consumers determine if a product is "green"? The 2011 Image Power Green Brands Survey asked this question of more than 9,000 international consumers. The results are shown in the following table.

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a. What method is an international consumer most likely to use to identify a green product?
b. Find the probability that an international consumer identifies a green product by a certification mark on the product label or by the product packaging.
c. Find the probability that an international consumer identifies a green product by reading about the product or from information at the brand's Web site.
d. Find the probability that an international consumer does not use advertisements to identify a green product.