(Solution) - It is argued that people are not consciously aware of -(2025 Original AI-Free Solution)

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It is argued that people are not consciously aware of which dimensions they are employing to make similarity or even preference judgments. Further, respondents may base judgments on attributes to which they are unwilling to admit. The use of nonattribute data in MDS is, thus, rather like motivation research in that it allows the researcher to make judgments about information unavailable by direct methods. Comment.