(Solution) - Toshiba has introduced a new ultra slim laptop computer that weighs -(2025 Original AI-Free Solution)

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Academic Level: Undergrad. (yrs 3-4)

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Toshiba has introduced a new ultra-slim laptop computer that weighs two pounds, has a color screen, and a powerful processor, into which a full-size desktop screen and keyboard can be easily plugged. How can the company use the diffusion of innovations framework to develop promotional, pricing, and distribution strategies targeted to the following adopter categories?
Innovators
a. Early adopters
b. Early majority
c. Late majority
e. Laggards