(Solution) - A small Canadian company in pharmaceuticals has developed a new -(2025 Original AI-Free Solution)

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Academic Level: Undergrad. (yrs 3-4)

Paper Format: APA

Pages: 5 Words: 1375

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A small Canadian company in pharmaceuticals has developed a new drug and is considering selling it to the European Union market. The company is considering the following options: (a) Manufacture the product at home and let foreign agents handle marketing and sales (b) Manufacture the product at home and set up a wholly owned subsidiary in Europe to handle marketing and sales
(c) Enter an alliance with a major European pharmaceutical firm. The product will be manufactured in Europe by the 50/50 joint venture and marketed by the European firm. List all the information you would need to know before deciding which option is the best