(Solution) - A common criticism of consumer premium offers is that they -(2025 Original AI-Free Solution)

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Academic Level: Undergrad. (yrs 3-4)

Paper Format: APA

Pages: 5 Words: 1375

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A common criticism of consumer premium offers is that they only encourage temporary brand switching.
Once the offer is over, consumers switch back to their regular brand. Therefore, in the long run, the promotion will not contribute to sales objectives. Conduct some secondary research on this issue and deter-mine if such a criticism is valid.