(Solution) - Marketing studies have shown that consumers prefer upscale restaurants and -(2025 Original AI-Free Solution)

Paper Details

Marketing studies have shown that consumers prefer upscale restaurants, and recent trends in industry sales have supported the research. To capitalize on this trend, Orca Ltd. is embarking on a massive expansion. Plans call for opening five new restaurants within the next 18 months. Each restaurant is scheduled to be 30 percent larger than the company's existing restaurants, furnished more elaborately, with more extensive menus. Management estimates that company operations will provide $15 million of the cash needed for expansion. Orca Ltd. must raise the remaining $15 million from outsiders. The board of directors is considering obtaining the $15 million either through borrowing or by issuing common shares.

Required
Write a memo to company management. Discuss the advantages and disadvantages of borrowing and of issuing common shares to raise the needed cash. Use the following format for your memo: