(Solution) - Grupo Elektra entered the new millennium keen on rapid diversification -(2025 Original AI-Free Solution)

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Academic Level: Undergrad. (yrs 3-4)

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Grupo Elektra entered the new millennium keen on rapid diversification. One option was to extend its mass-market retail interests. Though it did expand prudently in South America, it rejected retail store development in the United States, despite a large potential Hispanic market especially in California. Instead, it diversified, notably into television and telecommunications. Examine this 2000 strategic decision critically from the vantage point of decision makers.