(Solution) - The owner of a franchised fast food restaurant has exclusive rights -(2025 Original AI-Free Solution)

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Academic Level: Undergrad. (yrs 3-4)

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The owner of a franchised fast-food restaurant has exclusive rights to operate in a city. The owner currently has a single outlet, which has proved to be very popular and there are often waiting lines of customers. The owner is therefore considering opening one or more other restaurants in tire area. What are the key factors that tire owner should investigate before making a final decision?